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Channel: the hook: on brands and media » Oreo
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Oreo in Orbit

I love this social campaign from the folks at Oreo. The point, essentially, is an old-school poster campaign in a new-school format. They release a new poster with a new theme via Twitter and Facebook...

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Can Jello Rebrand #FML?

Everyone’s favorite jiggly snack brand has decided to take it upon itself to rebrand one of the Internet’s longest-standing abbrevs: FML. The hashtag, very well-known (if not extremely overused),...

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